Granular, time-based insights into how users actually engage with their smartphones and apps on a day-to-day basis
Instead of standard app analytics like downloads, retention, or store monetization metrics, we provide detailed demographic information of users combined with their actual on-device behaviors.
For example, instead of average app session time, we can tell you the average app session time among males ages 25-34 who consume >1GB data per month.
Instead of DAU rates for an app category, we can tell you the demographic profiles of DAU who use more than 3 apps within that category.
Or instead of total session frequency, we can break down session frequency per network modality (2G, 3G, 4G, wi-fi), and show data consumption as well.
For a full list of available data indicators or for more info, contact us.