Insights for app developers

Granular, time-based insights into how users actually engage with their smartphones and apps on a day-to-day basis

Instead of standard app analytics like downloads, retention, or store monetization metrics, Caribou Data provides detailed demographic information of users combined with their actual on-device behaviors, offering a 

complete, 360-degree view of users' activity. 

For a full list of available data indicators or for more info, email us.

See "ground truth” activity, including side-loaded apps 

In markets where users routinely use 3rd-party sources and sideload apps from friends, traditional app analytics that rely on official store stats can be highly skewed. Caribou Data provides ground truth insights directly from devices in the wild. .


Find daily patterns in app activity

Understand how your target users are managing their daily lives with minute-by-minute granularity of app session details, including patterns in app sequencing (apps used frequently together) 

Develop target user segments

Explore and define segments not just on demographic criteria such as age, gender, and income, but also using behavioral traits such as data consumption or time spent on wi-fi. Use internal metrics to find lookalike segments for growth, or explore the user profiles of key competitors to understand gaps in coverage.